'Cut The Fluff' is a journey through the essence of editing. From the fundamentals of grammar to the nuances of tone and style, each module is a step towards editing excellence. You'll explore real-world examples, engage in hands-on exercises, and emerge with a toolkit designed to turn any text into a masterpiece of clarity and engagement.
The Brand is simple, yet bold and approachable. The fundamental is getting better at writing and storytelling by cutting off the excess and leaving out what is most important.
The Brand is simple, yet bold and approachable. The fundamental is getting better at writing and storytelling by cutting off the excess and leaving out what is most important.
The logo represents a bold claim that signifies cutting off the fluff. By a combination of dynamic text and word play with a dissection on the bottom half it signifies what the brand is all about. The newsletter and course are created by writers, for writers.
A set of banners to be used in Social Media platforms like Twitter/X and LinkedIn was also requested by the brand. We've decided to use a light theme for these, as most people use the social media platforms in dark mode. They also serve as a conversion method to involve users to visit the site or interact with the user.
For the landing webpage I have conducted UX research, mockups and final full definition mockup. I've created the website to include high conversion hooks, placed strategically inside of the design to incite users and visitors to subscribe to the newsletter and get involved in the course. I've also added more colors to the pallette to be used in different places in the webpage as well.
Thank you for viewing!
I hope you enjoyed what you saw. If you have any questions or suggestions, let me know here: @chernevdesign and hristo@chernev.design.
